Jenna Lyons, Head Stylist of J. Crew, was on Oprah today. Her personality was more effervescent than I had expected. She truly loves clothes and how she works with them. She should be happy because J. Crew is one the few retail companies doing well in today's market.
Now, others are quick to copy the brand but a copy always looks like a poor imitation. J. Crew has mastered the look of preppy, girly, tomboy, color, cut and flair so well. They have established a reputation for good quality at a good price point. J. Crew succeeds because it is all about contrast and that is what is going on in our society today. Big business vs. the individual, red states vs. blue states, bullies vs. good students, pro-health care vs. anti-gov't involvement. We are a divided nation on many levels and in our homes where the divorce rate is so high. It is not surprising that this is represented in how we choose to dress . . . full of contrasts.
Successful designers or companies have always had their hand on the pulse of people... Chanel did, Poiret, Dior . . . they came forth at the right time--when women wanted change. Women today want to express individuality and a good retailer will give them well defined choices that complement each other at affordable price points. J. Crew allows women to express their tastes and in doing so reflect all of the conflicts individuals face in modern society . . . yet they can blend it into a cohesive fashion look, accepting the boyfriend jean with sequins. Fashion is easier than real life . . . which is why it should be fun!
Wednesday, April 21, 2010
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